Improve B2B Marketing Content: Understanding Audience Preferences - Central Area

Tuesday, 1 October 2024

Item details

Urban area: Central Area, Central Region
Offer type: Offer

Contacts

Contact name jamescube16
Phone +65 8247 7206

Item description

1.1 Determining Target Groups
The first and most important step in content optimization is identifying your target audience. How can one optimize content? By examining firmographic and demographic data, B2B marketers can segment their target audience more successfully. Resources such as CRM data, LinkedIn insights, and Google Analytics can offer comprehensive details on:


- Industry and company size

Positions held and degrees of seniority

- Locations
1.2 Actionable Intelligence

Finding out how your audience uses the content you upload is made easier with the help of behavioral data. Page views, time spent on page, and engagement rates are examples of website traffic data that provide useful insights into the interests of various user categories.

Read the complete article-

httpssalesmarkglobal.com/content-optimizer-use-data-to-enhance-b2b-marketing-strategies/